fast company, advertising and cool

http://www.fastcompany.com/articles/2008/09/the-best-advertising-slogans-of-all-time.html

http://www.fastcompany.com/blog/tatsuya-nakagawa/inventoritis-free/if-you-lose-your-cool-you-won%E2%80%99t-get-it-back


http://www.fastcompany.com/magazine/107/next-essay.html



http://www.howcoolbrandsstayhot.com/2011/02/18/the-history-of-cool/