Allianz

Media Awareness

http://media-awareness.ca/

ads for intros

Gender and toy ads

Gendered Editing and Camerawork Techniques in Advertisements for Children’s Toys on British Television

Merris Griffiths and Daniel Chandler

http://www.aber.ac.uk/media/Documents/short/toyads.html#T2

YIKES

Gender-Differentiated


Production Features in Toy Commercials

Daniel Chandler and Merris Griffiths

http://www.aber.ac.uk/media/Documents/short/toyads-jobem.html

Market Segmentation

Market Segmentation: Occupation/Social Grades
In the UK the six traditional 'social grades' based on Occupation are as follows:


A Higher managerial. administrative and professional
B Intermediate managerial, administrative and professional
C1 Supervisory or clerical and junior managerial, administrative and professional
C2 Skilled manual
D Semi-skilled and unskilled manual
E Casual labourers, state pensioners, the unemployed
These categories are sometimes grouped as four grades (e.g. in reports of newspaper readership), thus: AB, C1, C2 and DE, sometimes as three groups (AB, C1/C2 and DE) and sometimes as two groups (ABC1 and C2DE).

Since only a small percentage of the population holds the top jobs and the proportions tend to increase towards the bottom of the list (at least if we lump together the lowest categories) this division is often represented as a social pyramid.

branded for life

http://mattus.web-log.nl/vibe_visual_brand_experie/2009/07/ultimate-brand.html

Ultimate brand loyalty

advertising Hugh Rank

a very busy but useful sight with good ideas and references

http://faculty.govst.edu/pa/Advertising/adv.htm

Sony Bravia Site

The site for the Colour Like No Other campaign.

http://colour.sony.eu/bravia.html

Advertising on MCS

Analysis of Advertisements

Analytical frameworks
Semiotic Analysis
Introduction
Some key questions
Concluding remarks