gender language toys!

An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children

By Maryann Valiulis, Aoife O’Driscoll and Jennifer Redmond
 
http://www.tcd.ie/cgws/events/Gender%20Equality%20Issues.pdf

Gender and toy ads

Gendered Editing and Camerawork Techniques in Advertisements for Children’s Toys on British Television

Merris Griffiths and Daniel Chandler

http://www.aber.ac.uk/media/Documents/short/toyads.html#T2

YIKES

Gender-Differentiated


Production Features in Toy Commercials

Daniel Chandler and Merris Griffiths

http://www.aber.ac.uk/media/Documents/short/toyads-jobem.html